Eli Grita is before all an artist: Julia Colléaux - some would say she is a true chameleon! From early on, she is passionate about all ways of artistic expression: dance, theatre and singing.
As a keen admirer of the Franco-Chilean artist Alejandro Jodorowsky, it is after an epiphanic reading of his Dance of Reality where the author explains his discovery of shamanism that she decides to fly off to Latin America in 2010. There, she discovers an unparalleled abundance of colours, architectures, and shapes that will fire her inspiration.
In 2012, after years studying art, fashion and music, Julia settles for the latter. Her talent as a DJ is renowned worldwide, from Paris to Seoul or Mexico, she spins records in the best clubs.
Later, during an initiatory journey with shamans in Mexico, she lives an actual rebirth, and decides to change her name to Eli Grita, "she who speaks loud and clear".
So the story begins...
She now is the Artistic Director of the brand.
Eli Grita means for each and every one to reveal and live their own power!
Launched in 2015 by the designer Julia Colléaux, Eli Grita is a character. An identity in constant evolution, full of surprises; it is a way of life, the alchemy of all these women Julia admires. Through her creations, Julia tells the story of this girl who transforms herself following her instinct.
Eli Grita is a brand of ready-to-wear and accessories promoting the new luxury: the luxury to be yourself!
Through her creations, Eli Grita allused to spirituality, symbols and the meaning of shapes and colours.
Each piece has been carefully thought, designed, and handmade in Paris, in a limited edition. Each piece is unique, has its own story, its own mysteries, its own personality. It is this very uniqueness that the designer wishes to transmit to all women and men wearing her creations.
Free yourself from every day routine and choose to light up your own path of expression.
These jackets and bags will transform you into the best version of yourself, and reveal to the world your authenticity, day and night!
Eli GRITA is a brand, but most of all it is a story. The story of its creator, the fruit of a life and of multiple journeys. In 2010 sings and dances, and she enters the City of Light that bewitches her. However, something is missing, there is a void to fill, questions that need answers, and meaning that is yet to be found. Julia then leaves her Pasian comfort and embraces her lust for wander. She goes, looking for encounters, looking for meaning, and looking for herself. Passionate about Latin america, she quickly sets her mind: off to Mexico! In her quest for spirituality she finds genuineness and an integrity that was missing in her life.
In love with the country, she lets the magic of the country guide her and makes wondrous encounters, each more extraordinary than the last. After meeting a group of shamans she finds the answer to some of her questioning. She is reborn and becomes ELI GRITA, "she who speaks loud and clear".
It is the rebirth of a woman and the birth of a brand.
THE POWER JACKETS
"I dreamed of an Divine Jacket, a Jacket that would impose itself as an evidence in its shape and colours. I dreamed of a Jacket that made us feel that everything is possible!" This Jacket has been designed to awaken the hero that is in you!
I stemmed from the principle that the more we wear something, the more we become it. Just like the costume of a character, I created the Power Jacket to give us (back) this power that is rightfully ours.
A Jacket that is unique and customizable at will, that will turn us into the best version of ourselves.
Throughout her journey, Julia collects bags that she finds on markets in Mexico. She likes their stories, their mystery, and their personality. She feels unique when she wears them, and it is this very feeling she wishes to transmit to other women. This is the reason why each ELI GRITA bag is unique. they are numbered, have their own name and their own stories, and their owners will be the only ones in Earth to have them.
The ELI GRITA bags also are a source of creativity. They represent the women who wear them as a whole, embracing their whose beings and femininity. The idea of an interchangeable flap comes to Julia as an evidence. The bags will change appearance just like its owner, following her in all steps of her daily life.
To respect the values of the brand, it was essential to make the bags by hand, following a traditional method. Because uniqueness deserves the best. This is why each bag is handmade following the craft of French saddlery in a Parisian atelier, by a designated maker.
CO-CREATING THE GARMENT OF YOUR DREAMS
The idea of bespoke creation is inherent to the brand, and opens the clients to the unique experience of immersing themselves into the universe of Eli Grita, starting with a one-on-one interview with the designer. Listening to women, to their aspirations, their expectations, is a pinnacle of the Eli Grita experience to Julia Colléaux. She visualizes her pieces like magical objects that can reveal the individuality of each person.
"Because today, the real luxury is to be yourself!"
The designer makes a strong point in working exclusively with French and European suppliers and partners, to ensure a strict quality control, optimal working conditions, and lower her environmental impact.
It is a complete universe of garments and artworks, of colours and textures that opens itself to clients.